Chicagoverse 104 - Melanie McClain

Melanie McClain is a tastemaker and digital media specialist, who just joined Budweiser as its Experiential Music Manager. McClain recalls how her previous music and culture work lead her to where she is now, and how she zeroed in on branding as one of her core strengths. McClain also shares her views on moving to New York after her time in Chicago, and how the travel that comes with her new position will allow her to activate at festivals nationwide.

(Derek Berry, third from left, at Virgin Hotels for Dynasty Podcasts, alongside Melanie McClain, Patrick Welby, and Emily Nejad.)